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Better Than Radio: How iPod Casting Can Increase Traffic to Your Site

Thanks to the iPod, the way we listen and store music and audio files has significantly evolved.  No longer is the iPod just a thing of beauty and desire – it has also become a must-have tool for internet marketers and website owners.  Thanks to its flexible functionality, the iPod has given birth to podcasting, a method that has made use of the thing that made radio great and turned itself into an internet darling.  These days, iPod casting is a common practice, bringing more exposure to web personalities and driving more traffic to websites.

What is iPod casting?

The more generic term is podcasting but the science behind it is one and the same.  iPod casting is a means to produce digital media files and publish them in the internet.  These files may be played using computers or portable media players.  Frequently, iPod casters prefer to syndicate their posts, since this type of content often contains unique topics, subjects and takes by different people.

Uses of iPod casting

In terms of use, iPod casting has plenty up its sleeve.  It’s incredibly flexible and easy to learn.  It can be used in a wide range of industries, so it’s virtually impossible for you not to find an audience.  The market is there and you simply have to be ready in order to take advantage of it.

There are also variants of iPod casting that are steadily gaining popularity – the audioblog and the autocast.  Audioblogging, like its name suggests, is blogging with the use of an iPod.  Essentially, it uses audio to post blogs, with entries presented as audio files indexed chronologically.

Autocasting, on the other hand, is using RSS feeds of text blog entries to produce an audio version.  Software is used for this purpose in order to automatically convert a blog into an autocast.  It can then be downloaded and played using a computer or synchronized using a portable media device.

Why it’s different

iPod casting is similar to traditional radio with one glaring difference: you can choose which audio files you want to listen to and stick to them.  With radio, you will have to listen to other stuff that you’re really not interested in.

So if your interests focus on internet marketing, those are the types of iPod casts you’ll receive.  You don’t have to bear iPod casts of topics in entertainment, fishing or car detailing.

Using iPod casting to send traffic to your site

Using iPod casting to expand a business is relatively new but it is fast becoming a popular method to reach a wider audience.  Just imagine the possibilities of using audio files to persuade, intrigue, entertain and attract potential traffic.

Not only that, since people can choose their preferred categories, you get to promote your business or website to a targeted audience.  They’re ready to listen to you because they’re already interested in what you have to offer.  So if you’re promoting a consultancy business dealing with home-based ventures, there’s no need to waste your time trying to market to people who want to know more about travel, fashion or antiques.

iPod casting is actually quite easy, provided you know how to use it to your advantage.   Find out how you, too, can enjoy the benefits of iPod casting and easily send traffic to your site in no time.

Join me again for more useful tips on driving traffic to your website.

Richard Womeldorf
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